The Pulse of Marketing

June 30, 2025

Why I’m Switching to Heartbeat for My Mentorship Program!

Welcome back to The Pulse of Marketing for another Marketing Monday! In today’s episode, Why I’m Switching to Heartbeat for My Mentorship Program! | Episode 24, Coach LJ breaks down why making the switch was the best move for building a lean, scalable, cohort-based mentorship business without sacrificing cash flow or community quality.

Whether you’re an entrepreneur, educator, or creator building a cohort-based community, this episode will help you evaluate whether Circle or Heartbeat aligns with your mission, your budget, and your growth goals for 2025.

🎯 What You Will Learn:

✅ The fundamental differences between Circle and Heartbeat for community-building in 2025
✅ How to host cohort courses and public events seamlessly without high costs
✅ How to onboard members efficiently for your boot camps and communities
✅ How to encourage daily member engagement without burning yourself out
✅ How to use analytics and automations to scale with clarity
✅ How to integrate your tech stack for effortless operations
✅ How to align your platform with your mission for substantial growth

🕒 Timestamps:

0:00 Intro
3:15 Top 5 Reasons I Switched from Circle to Heartbeat
4:52 How to Host Cohort Courses & Public Events Seamlessly
13:15 How to Onboard Members Efficiently
20:53 How to Encourage Member Engagement
34:30 How to Utilize Analytics & Automations
44:55 How to Integrate With Your Tech Stack
50:25 How to Align Your Platform and Purpose for Substantial Growth

Are you using a platform that supports your business vision, or are you shrinking your vision to fit your platform’s limitations? Drop your thoughts in the comments below, or DM me, I’d love to hear how you’re building your ecosystem in 2025.

Suppose you’re ready to launch or scale your cohort-based community with Heartbeat while staying lean and focused. In that case, this episode, “Why I’m Switching to Heartbeat for My Mentorship Program! will give you actionable clarity.

🔔 Don’t Miss Out!

✅ Subscribe for weekly clarity on marketing and business growth
✅ Follow on social for daily encouragement and tips
✅ Like & rate to help more builders discover these insights
✅ Share with a friend who’s ready to launch with courage, clarity, and community

Sponsors

Are you an inspiring entrepreneur who struggles to learn new ideas or is stuck in your business and needs help growing and scaling it?

We got you!

Join our 6-Month Mentorship Boot Camp: Turn Your Idea Into a Sustainable and Scalable Business to help you get unstuck, learn new strategies, and implement them to succeed in your business.

Join the waitlist HERE: 👉🏾 https://638jfzu9kvx.typeform.com/to/X9FxS10E

Heartbeat Affiliate 👉🏾 https://www.heartbeat.chat/?via=leonard

Hey! Acorns makes it easy to save and invest. Join me, and you’ll get a free $5 investment! As a perk of referring users, I also receive a reward. You can learn more and see the terms here. https://share.acorns.com/cis7108?advocate.partner_share_id=6982621372686522763

If you would like to buy me a coffee or sandwich, become a Circle of Support by clicking here 👉🏾 https://the-pulse-of-marketing.kit.com/products/leonard-j-chaplin

Course Career: https://coursecareers.com/a/728f07a5

Channel Platforms

Subscribe to The Pulse of Marketing Podcast HERE: 👉🏾 https://www.youtube.com/@thepulseofmarketing

Here are the ways to work with me here at The Pulse of Marketing

· If you would like to know your uniqueness, Get A Checkup with DISC Assessment HERE 👉🏾 https://www.nextopportunitywindow.com/checkout/stay-ready-assessment

· Book: Check out Enough Already: Overcoming the Stigmas of Alopecia HERE 👉🏾 https://www.amazon.com/Enough-Already-Overcoming-Stigmas-Alopecia-ebook/dp/B07H8X9Y9G/ref=sr_1_1?crid=3MG8OQ2KUADR4&keywords=sizakele+chaplin&qid=1674835036&sprefix=sizakele+chaplin%2Caps%2C63&sr=8-1

Connect with Coach LJ on Social Media

#thepulseofmarketing #marketingmonday #nextopportunitywindow

About

At The Pulse of Marketing, we bring our passion for business and marketing to life, creating a space where innovation meets actionable strategies. This podcast empowers entrepreneurs and professionals to elevate their brands and thrive in today’s competitive marketplace.

Why do we do this? Because we believe marketing is more than a tool; it’s a transformative force that can shape businesses and change lives. Through insightful discussions, real-world case studies, and expert interviews, we unravel the principles of effective marketing, helping you connect authentically with your audience and stand out from the crowd.

Who is this for? Whether you’re an aspiring entrepreneur looking to launch your first venture, a seasoned professional aiming to sharpen your strategies, or simply someone who loves the art and science of marketing, this podcast is for you.

With every episode, we stay true to our mission: to educate, inspire, and empower. Together, we’ll uncover innovative insights, embrace creative thinking, and build impactful brands that leave a legacy of excellence. Welcome to The Pulse of Marketing, where your marketing transformation begins.

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